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Storefront > Articles > Business

The New Marketing Applications of Scent
Number: PWART000123
Available for Immediate Download as: WORD DOCUMENT



Article Intro: Today's scented marketing pieces bear little resemblance to the scratch -n-sniff ads of yesteryear. Scented varnishes and inks are now available in fragrances like suntan lotion, basil, cinnamon toast, buttered popcorn, chamomile, hot apple pie, and, yes, even new car smell.


Word Count: 275.
License Cost: $4.00
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The New Marketing Applications of Scent
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