7 Guidelines for Workplace Gift Giving
375 Words. Intro: "Choosing the right holiday gift for your colleagues, your boss or your clients can be another nerve-racking task to add to your plate during the holiday season." |
ON SALE $10.00
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Acting on Employee Feedback Makes a Difference
200 Words: American businesses continue to miss out on vital feedback and ideas from their workforce, according to a recent Opinion Research employee feedback survey. |
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Long Lines Turn Away Customers
150 Words: A recent study conducted by M/A/R/C(R) Research found 10% of shoppers are frustrated enough to leave a checkout line if the wait is too long. |
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Attention Businesses - There's 2008 Tax Incentives for You, Too
250 Words: We all know that the economic stimulus package provided individual taxpayers with a much welcomed stimulus check this year. |
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Greening Your Business - The First 7 Steps
Intro: "Businesses of all sizes are adopting green practices as part of their overall business strategy. Going green can affect the bottom line in a variety of ways." |
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6 Keys to Building a Loyal Retail Customer Base
350 Words: We all know that building better relationships in retail makes common sense, but does it truly affect customer recommendations, retention and intent to shop? |
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Are You Really Protecting Your Customer Data? A 10-Point Security Checklist
525 Words: Customer data loss doesn't just affect the government and large corporations--even a small business with just one or two employees can face the negative impact of customer data loss. |
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Customers Seek Truth in Green Marketing
500 Words: America's consumers offer a warning to business leaders and marketers looking to ride the green wave: either back your eco-friendly words or risk a backlash. |
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Disaster Preparedness for Big and Small Businesses
400 Words: Business owners don't like to think about the possibility of a disaster or emergency affecting their company. In the long run, though, it makes sense to plan for such a possibility. |
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Planning Makes Vacations More Relaxing for Small Business Owners
425 Words: For business owners, taking a vacation does not always mean getting away worry-free be cause many are rightfully concerned that their companies run smoothly in their absence. |
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The New Marketing Applications of Scent
275 Words: Today's scented marketing pieces bear little resemblance to the scratch -n-sniff ads of yesteryear. Scented varnishes and inks are now available in fragrances like suntan lotion, basil and more. |
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Mobile Marketing Takes New Directions
325 Words: Today's advanced cell phones have large color screens and faster networks which means that marketers now have a more effective opportunity to engage and influence mobile users. |
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Case Studies Highlight the Power of Variable Data Publishing
400 Words: VDP goes by many names, including print on demand, one-to-one marketing and targeted marketing, but whatever you call it, its primary selling point is automated production of communications. |
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Blog Readers Are Loyal and Discerning
175 Words: A new Vizu/Ad Age survey of regular blog readers indicates that a majority of them read more than three blogs per day, mostly for entertainment purposes. |
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Big Magazine Ads Get Big Results
175 Words: Print advertisers who creatively explore - and expand - the possibilities of print advertising can have a profound effect on a target audience, according to a new GfK Starch report. |
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True Customer Engagement Offers Competitive Advantage
450 Words: Customer engagement--that is, establishing a deep connection with the customer that endures over time--is now seen as an increasingly important business mandate. |
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Online Hispanics Are Internet Trendsetters
550 Words: Online Hispanics in the U.S. are consuming and adopting media and technology at a higher rate than the general population, according to new research by Yahoo! Telemundo/Experian Simmons. |
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Many Americans Want to Volunteer but Don't
250 Words: The good news? Nearly two in three American adults performed some type of volunteer service in 2006. The bad news? Many more wanted to volunteer but didn't. |
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Use Visual Communication to Improve Productivity
300 Words: Do your employees really understand the instructions you are giving to them? Don't just assume they do because they nod and say okay. |
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Corporate Reputation for Equal Workplace Benefits Strengthens Brand Image
125 Words: A recent Harris Interactive survey conducted online found that more than 70 percent of heterosexuals and 88 percent of gay and lesbian adults polled are likely to consider pro-diversity brand. |
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Customers Want a Seamless Shopping Experience
150 Words: As an increasing number of retailers are allowing consumers to interact with them across channels, consumers are developing extremely high expectations of how the shopping experience should be. |
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Consumers Estimate They Spend Two Days a Year Waiting in Lines
150 Words: The most frustrating wait for Americans, not surprisingly, is at their local division of motor vehicles (DMV) offices. |
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Make More by Marketing in Your Transactional Emails
225 Words: Because transactional emails reach customers at a time when they are most likely thinking about the company in a positive light, marketers are starting to recognize the power of transactional emails. |
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Synergistic Effects of Promo Products
175 Words: According to a new study just released by PPAI, promotional products are effective as stand alone advertising medium and, when used as a key element in the marketing mix, they create good impressions. |
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How Local Service Industry Websites Drive Offline Purchases
225 Words: A recent Nielsen/WebVisible study reveals that one class of businesses, local service providers, has a very high rate success rate of offline conversions. |
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